Adding a privacy policy

A privacy policy tells visitors what data you collect, why, and how you protect it. Its presence, linked visibly (usually in the footer), signals professionalism and legitimacy, and in many regions it is a legal requirement if you collect any personal data, including through contact forms or analytics.

You do not need a lawyer to start. Reputable free generators will produce a solid policy from a short questionnaire about your business and the data you handle. Make sure it covers:

• What personal data you collect and how (forms, cookies, analytics, payments)
• Why you collect it and how it is used
• Who it is shared with (payment processors, email tools, etc.)
• How visitors can contact you or request deletion of their data
• Your use of cookies

Review it against your actual practices before publishing, and update it when they change.

Put the policy on a dedicated page, for example https://yourdomain.com/privacy, and link to it from your site footer so it appears on every page. On most platforms:

• WordPress: Settings, Privacy has a built-in privacy page, then add it to your footer menu under Appearance, Menus.
• Shopify: Settings, Policies can generate and store your privacy policy, which is then linked in the footer automatically.
• Other builders: create a normal page and add it to the footer navigation.

Our next scan looks for the linked policy and updates your Privacy Signals score.